While the League of Nations Mandate recognized the issue of statehood for the Jewish people in 1919, as did its successor, the United Nations in 1947, many people around the globe, laymen and scholars alike, continue to misunderstand Israel’s case in the context of the Israeli-Palestinian conflict. Even today, they wonder why the State of Israel occupies the West Bank and Gaza, refuses to give the Palestinians their land and won’t agree to the right of return of Palestinian refugees to their homes in Israel.
While Israeli governments have always been willing to make drastic concessions for peace, many key issues are only vaguely explained. For too long, the Hasbara Department (Public Relations Department) at the Israeli Foreign Ministry has existed physically but remained incompetent in functionality, unable to clearly present Israel’s case to the world. The government must reinvent the department and direct more funds towards it so that it can effectively put forth Israel’s arguments in a professional, organized manner.
A re-established Hasbara Department needs to be staffed with well-informed individuals who can eloquently articulate Israel’s case to the world. This government body needs to be able to concentrate solely on the Hasbara problem (or lack of), and work hard to refute Arab arguments against Israel.
While the world believes that Israel is an expansionist country, in truth our leaders have instead chosen diplomatic isolationism and silence. Because of this, Israel suffers from a global misunderstanding of the Israeli-Palestinian conflict.
A case in point is the 2002 Jenin debacle. While the foreign press worked diligently to try and prove that Israel committed war crimes, which it clearly did not, Israel dawdled and dallied hoping for the truth to reveal itself on its own. This is not how Israel is going to win the global PR war being waged against it.
Today’s wars are not only fought on the battlefield but also take place in front of the cameras, in the press and media and on the internet. A strong and competent hasbara department would have the ability to fight for Israel on all these fronts in a coordinated effort with the IDF Spokespersons Unit and the Prime Minister’s Office.
Israel must be on the offensive, pointing, for instance, to the numerous failed agreements that Arab leaders have purposely ignored over the years. Since the Peel commission of 1937 proposed two states, Arab and Jewish side by side, Arab leaders have consistently prevented the establishment of a separate Palestinian state on various occasions, forcing the Palestinian people to live in squalid refugee camps and Israelis to live in constant terror.
Israel needs to explain to the world that historically, Jewish national aspirations existed long before any Arab even thought of claiming British Palestine as their own. In addition, the 1917 Balfour Declaration did not give Israel the right to a state in Israel, but instead recognized a pre-existing right the Jewish people have to a national state in their ancestral homeland.
Israel needs to launch a campaign initiative aimed at the international community and explain step-by-step what Israel’s policies are and why. For instance, people need to understand that Israel has a right to secure boundaries and has a right to demand this as part of any peace negotiations. Israel has a very sturdy argument in proving that a return to the 1967 borders (1949 ceasefire armistice lines) is not conducive to peace and would spell certain disaster for the future of Israel and its citizens.
Furthermore, the international community must recognize that Israel is especially interested in making peace with its neighbors as has already been successfully achieved with Egypt in 1979 and Jordan in 1994. In addition, Israel maintains the right to demand that the Palestinians abide by UN Resolution 242 which recognizes Israel’s “right to live in peace within secure and recognized boundaries free from threats or acts of force.” Obviously this is a far cry from the security threats Israel is faced with today, including Kassam rocket attacks and constant terrorist activity.
If Israel is going to allow a Palestinian State to come into existence next door, it must be born out of strength and not from weakness. The Palestinian people must first meet their commitments as outlined in the first stage of the Road Map. This means to fight terror, recognize Israel and agree to enter into a just and lasting peace through mutual agreements and understandings. Israel simply cannot – and should not – negotiate while under fire and without Arab recognition of Israel’s basic security needs.
The Foreign Ministry needs to form a reliable group of individuals who will successfully present Israel’s case to the world and repel the false anti-Israel propaganda the Arab world works to promulgate. As we have seen from last year’s Second Lebanon War, there is currently no single competent body to handle Israel’s global message. If we do not succeed in establishing such a body, the same failures of last year’s pitiful hasbara efforts will be repeated next time when we need it most.